Business Coaching for Therapists

Learn how to start a private practice, how to get private pay clients, and create a business that doesn’t make you want to rage-quit the mental health industry altogether.

You’re tired of feeling exhausted, worried, and “always on.” You need this whole private practice thing to start feeling good, like… yesterday.

The ups and downs of starting or running your own private practice are real, and even though you know this is what you want (you’re not looking to go back to agency work, that’s for sure), you’re not sure if you can actually do it—at least not the way you have been doing it so far.

Maybe you’re feeling worried about your cash flow month-to-month, nervous about leaving insurance panels (or starting a private pay practice without going on insurance at all), or overwhelmed by the idea of marketing yourself as a therapist.

You’ve been looking for DIY ways to get more therapy clients, stabilize your income, and feel more confident in your services. You’ve been looking into business coaching for therapists but have so far found it overwhelming and frustrating to find someone who isn’t going to shove “manifestation mindset practices,” positive vibes only, and formulaic “Build your Six Figure Practice” B.S. down your throat.

hey, i’m meg.

i’m a business coach for therapists.

It all began with an idea I had for a podcast in the summer of 2021—after spending my first few years in the field feeling absolutely burnt out, frustrated, let down, and disillusioned—which eventually bloomed into a highly successful private practice of my own, a popular Instagram presence, multiple collaborations with other influential and forward-thinking therapists, and finally, this: business coaching for therapists based on the core principles of:

  • practitioner-first policies

  • sustainable and equitable pay

  • burnout-resistant practices

  • authentic marketing

  • making it fun, making it simple, and making it easy—as much as is humanly possible

I aim to provide coaching for therapists that helps my clients weather the storms of private practice—especially the first year of practice, where everything is new and shiny and overwhelming as hell—while focusing on sustainable policies, financial equity, and values-aligned practice.